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Conquer 2021 with Video & Digital Marketing

This last year was rough for many of us, but we can all adapt, grow, and become more successful than before, by being positive on a daily basis, reconnecting with our communities, and using technology to our advantage.

1. Connect with people using IG

Search for people and businesses over Instagram using the appropriate hashtag search of your interest or business. Direct IG messaging is a great way to cold call/message people.

2. Look into starting a TikTok account

The app isn't just for fun dance challenges anymore, it has continued growth. You can repost your videos from there on Instagram Stories and Facebook. Videos are 15 seconds long, or the app allows four 15 second videos to combine into a 1-minute video if they are recorded on the app.

3. Make videos!

From Dave Sutton,

"Video is getting a lot of attention right now, and for good reason. But most companies still aren’t using it. The large social media companies discovered that users really love interacting with the video, but that there aren’t many organizations creating it. So they changed their algorithms to favor video content over any other type. Facebook, Twitter, and LinkedIn are all giving extra visibility to video content right now. And of course, YouTube, Snapchat, and TikTok are all video-based platforms. A survey by video marketing agency Wyzowl found that 72% of businesses say video has improved their conversion rate. According to research

at Google, 70% of B2B (business to business) buyers are watching videos when deciding to make a purchase. So if video works so well, why aren’t more companies using it? Most marketing executives think that it will cost too much. Many video agencies charge a minimum of $10,000 per video, and the prices go up steeply from there."